Birmingham ranks 13th in nation for OnlyFans spending, study estimates

Jefferson County residents spent an estimated $6.7 million on OnlyFans in 2025, second among Alabama’s 67 counties on a per-capita basis, according to estimates published by OnlyGuider, a search engine and analytics company that tracks the subscription platform best known for adult content.

The company’s “OnlyFans Wrapped 2025” report estimates Jefferson County spending at $100,161 per 10,000 residents, behind only Perry County in the Black Belt. The city of Birmingham ranked higher still in the report’s separate city rankings, at $244,494 per 10,000 residents, which the company says is the 13th highest figure among American cities. Birmingham’s estimated $4.8 million total exceeded those of Mobile ($2.5 million), Huntsville ($1.3 million), and Montgomery ($1.1 million). Atlanta led the national city rankings at $525,476 per 10,000 residents.

OnlyFans itself does not release geographic spending data. OnlyGuider, which has a commercial interest in publicity about the platform, says its figures come from a proprietary model combining census data, platform revenue disclosures, regional pricing estimates, and user engagement modeling. None of that information can be independently verified.

A review of the report’s figures shows its estimates for large counties, including Jefferson and Mobile, are consistent with census population data. Its figures for several small counties are not. Dividing the report’s total spending estimate for Perry County by its per-capita estimate implies a population roughly double that county’s actual count, and the same arithmetic applied to other rural counties produces similar discrepancies in both directions.

Statewide, the report estimates Alabama residents spent $30 million on the platform in 2025, ranking the state 47th nationally on a per-capita basis and 27th in total spending. Americans overall spent an estimated $2.63 billion, according to the report.